Campaign to strengthen the brand through internal communication activities at NTQ

Abstract

Communications include a variety of aspects and working as a communications officer sometimes means that the person has to acquire diverse skills and knowledge. During three months of our capstone project, our team were fortunate and honored to be a part of the internal communication department of NTQ Solution in Vietnam where we gained various hands-on experience. In the first section of this production book, we have tried to provide some information about the company that we have been working with as well as our major tasks there. We have joined two main projects, including the internal communications series of events celebrating NTQ’s 12th anniversary - “SHINE1306: Leap into the future” and the Annual Activities in order to strengthen the brand through internal communication activities at NTQ. The second section would elaborate on the theories we rely on during our project as well as how we have applied them in actual situations. We would like to present our research to reinforce our plans which shall be clarified in the following part. The production book would also give more insights into our actual work in NTQ Solution and evaluation from different parties. There is a section for self-reflection at the end of the book as well.