Communication campaign "BBMC website coming soon"

Abstract

“Before the pandemic, the event industry in Vietnam was experiencing robust growth, with a constant rise in diverse events such as fairs, exhibitions, seminars, and entertainment programs. However, the imposition of social restrictions and isolation measures introduced new challenges to the industry. The direct event system was disrupted, necessitating exploring alternative ways to sustain conveyed with the audience. Post the COVID-19 pandemic, the events industry in Vietnam underwent a transformative journey marked by challenges and opposition. The outbreak significantly impacted the industry, resulting in considerable changes in organized and executed events. Nevertheless, the resilience and creativity of experts and businesses within the sector led to the emergence of new trends and gradual recovery. BBMC Vietnam, a Trading and Event Entertainment Services Company, views this recovery as a golden opportunity for remarkable advancement in the times ahead. The communication campaign aimed to deliver genuine value to customers by introducing BBMC Vietnam’s new website. To ensure clear understanding and positive engagement from the target audience, the campaign focused on implementing key activities such as defining communication objectives, constructing strategies, designing and executing advertising and PR activities, organizing launch events, and monitoring campaign effectiveness.