Organizing Ambedo Fiesta Event Season 2- Summer Vibes

Abstract

In the current time, Japanese culture is experiencing strong development and widespread influence worldwide. With the advancement of information technology and the Internet, Japanese culture has become popular and highly influential. The community of Japanese culture enthusiasts in Vietnam is growing and becoming more diverse, particularly among the young generation who have a special affinity for Otaku culture. However, in Vietnam, there are still limited opportunities and festivals dedicated to these young enthusiasts. Recognizing this trend, Ambedo Fiesta was established with the purpose of creating a festival that provides activities and events for young people who love Japanese culture, especially Otaku culture. It aims to be a wholesome cultural playground for the youth and is organized by the company Ambedo Co., Ltd. Following the success of the first season, the second season of Ambedo Fiesta - Summer Vibes will take place from 9:30 to 21:30 on July 2, 2023, at the Quan Ngua Sport Complex, 30 Van Cao Street, Lieu Giai Ward, Ba Dinh District, Hanoi. The main activities of the event include an Art Market featuring 148 talented Vietnamese artists, a Hiphop festival in collaboration with the New York Style group, the Yosakoi Festival with 10 talented and longstanding YOSAKOI teams from Hanoi, and a Hello Kitty exhibition showcasing a collection of over 25 years. Additionally, there will be free workshops and activities, such as traditional Japanese games experiences, a couple dance workshop conducted by the Song Vu Club, a tea workshop with the Ambassador of An Chi Brand, style consultation workshop with Huong Spring Academy & Lisa May home, a creative zone with Wolfoo, and many other experiential activities. The project will span three months, from April to July, with a budget of 1,300,000,000 VND. The event has attracted over 4,000 participants, 148 artists participating in 77 booths, and 21 food and beverage booths. In terms of communication effectiveness, the event's Fanpage has achieved more than 1,150,000 total reach and 45,400 interactions. On average, each post garners 210 interactions.