THE EFFECT OF TOURIST SATISFACTION DRIVING TO FUTURE REVISIT INTENTION IN CAN THO CITY, VIETNAM

Abstract

Tourism pioneered hospitality services, starting with domestic tourists, travel, tours, and returning home. According to Tribe (2006), the tourist industry has an impact on other industries by bringing expertise and financial gains through hospitality. Customer satisfaction can be provided through hospitality in addition to the favorable perception of tourism products (Um, Chon & Ro, 2006). According to Agyeiwaah (2019) and Abubakar et al. (2017), this will have an impact on travelers’ plans to return to a tourist location. To draw tourists from abroad, developing nations are working to improve and diversify their hospitality offerings. Because tourism is important to countries, more research is focusing on its growth (Gössling et al., 2008; Saufi et al., 2014).