Applying social media for promoting ecotourism sites in Phong Dien district, Can Tho city The case of Lung Cot Cau tourist area

Abstract

Promotion is one of the marketing mix (4Ps) and plays the role of supporting for the effectiveness of the remaining 3Ps. Implementing promotion often involves the use of a promotion mix (also called marketing communication mix) which is a synergic combination of tools to make the promotion process go smoothly and achieve the best results