IMPACT OF PUSH AND PULL FACTORS ON LOYALTY THROUGH THE SATISFACTION OF RETURNING TOURISTS IN DA LAT RESEARCH ON YOUNG RESIDENTS IN THE MEKONG DELTA

Abstract

The goal of the study "Impact of push and pull factors on loyalty through the satisfaction of returning tourists in Da Lat: Research on young residents in the Mekong Delta" is to find out what makes tourists return to Da Lat. It also wants to make new contributions to the theoretical basis, the practical basis, and the new factors that affect tourist loyalty to Da Lat.