Communication campaign to spread the pursuit of happiness for students in Ho Chi Minh City = Chiến dịch truyền thông lan tỏa tinh thần mưu cầu hạnh phúc cho sinh viên tại Thành phố Hồ Chí Minh

Abstract

The campaign titled "Pursuing Happiness" has been meticulously devised and executed by a collective of graduate project students specializing in multimedia management at FPT University's Ho Chi Minh City campus. FPT University, in collaboration with the FPT Corporation, ardently endeavors to cultivate a distinctive reputation as an institution that places a premium on the pursuit of happiness. The campaign, conceived and executed by a student consortium affiliated with FPT University's Multimedia Management Department in Ho Chi Minh City, serves as a conspicuous reflection of the university's specific, and the broader FPT Group's general, aspiration to cultivate an image synonymous with the ethos of "pursuit of happiness." Cognizant of the prevailing perversion of the term "happiness" amongst contemporary students in Ho Chi Minh City, we, as representatives of the present-day youth, are not merely confined to channeling our scholastic fervor. Instead, we aspire to foster a forthcoming generation that perennially finds gratification in their pursuits.