The communication campaign aims to inspire Gen Z to overcome negative emotions, one of the barriers on the happiness journey = Chiến dịch truyền thông truyền cảm hứng để Gen Z vượt qua những cảm xúc tiêu cực - rào cản từ bản thân trên hành trình hạnh phúc

Abstract

Drawing inspiration from Chairman Truong Gia Binh's "Kien tao hanh phuc" initiative, along with the desire to help their own younger generation achieve complete happiness, the Tram Mot Chieu team has researched the happiness needs and challenges faced by the Gen Z generation. According to Associate Professor Dr. Tran Thanh Nam (University of Education, National University of Hanoi), the current lifestyle of Gen Z not only focuses on practical values but also revolves around the pursuit of happiness. Therefore, this is also an issue they are interested in exploring. In addition, the Gen Z generation is facing a higher risk of mental health issues (20-30%). Hence, the team has chosen to guide the younger generation towards greater happiness by strengthening and caring for their mental health. The Tram Mot Chieu team has researched and collected data through a survey “Khao sat quan diem ca nhan ve Hanh Phuc”, in order to determine the level of interest among young people in Vietnam regarding the topic of “Happiness” in the present context: 83,6% of the respondents who define their happiness in terms of “psychological well-being” face the barrier of “negative emotions”. “Chuyen “minh" va hanh phuc" is a story that follows us throughout our lives. It’s a story about the journey of the “self” in each individual and the “self” in all of us helping each other overcome negative emotions to move towards happiness. Happiness is not a destination, but a direction towards oneself.