Factors affecting guests' experience in the bar industry: a case study at PLUGS Saigon

Abstract

the researchers employ both qualitative research (focus group discussions) and quantitative research (online surveys). The survey sample comprises 125 respondents who are customers of PLUGS Saigon. The researchers utilize SPSS 20.0 for scale reliability analysis through Cronbach's Alpha and EFA to test the model. The results of ANOVA analysis indicate that factors such as gender, age, income, and employment do not significantly affect customer satisfaction in delivery services during the pandemic. With these research findings, every piece of advice and suggestion will be carefully considered and implemented to enhance the overall bar experience.