Communication campaign to raise brand awareness for 24BEAT Music School = Chiến dịch truyền thông nhằm tăng độ nhận diện thương hiệu cho 24BEAT Music School

Abstract

DAT2 is a group established by four members majoring in Multimedia Communication at FPT University. The team's name was created based on each member's 4-year learning journey, symbolizing the entire group's effort, dedication, and unity in developing a passion project during their student life. After conducting in-depth research and exploration, the team decided to collaborate on a communication campaign to raise awareness of 24BEAT Music School - a brand that creates community value by connecting people through the power of music education.