BUILDING A MARKETING STRATEGY FOR COMMUNITY TOURISM PRODUCTS IN CAN THO CITY FOR THE VIETRAVEL COMPANY

Abstract

Can Tho City which is known as one of the economic centers, has rich indigenous resources, taking advantage of rivers, canals, and its cultural characteristics, gradually asserting itself as the convergence of Vietnamese culture. Since then, Can Tho City has continuously promoted tourism exploitation, especially community tourism. However, travel companies have not paid much attention to marketing strategies so that tourists can enjoy community tourism. Community tourism in Can Tho is becoming more and more widely known, complete in the eyes of tourists who come to Can Tho, and using community tours. Therefore, this study was conducted to find out about the perception of visitors of the Vietravel company towards community tourism in Can Tho City. From there, give recommendations on appropriate solutions to support the development of a marketing strategy for community tourism products in Can Tho for the Vietravel company.