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FPT University|e-Resources > Đồ án tốt nghiệp (Dissertations) > Quản trị khách sạn (Hospitality Management) >
Please use this identifier to cite or link to this item: http://ds.libol.fpt.edu.vn/handle/123456789/3965

Title: BUILDING A MARKETING STRATEGY FOR COMMUNITY TOURISM PRODUCTS IN CAN THO CITY FOR THE VIETRAVEL COMPANY
Authors: Luu, Thien Binh
Huynh, Quoc Thinh
Luong, Vinh Hao
Phan, Khanh Duy
Nguyen, Thi Cam Tien
Keywords: Marketing strategy
Issue Date: 2023
Publisher: FPTU Cần Thơ
Abstract: Can Tho City which is known as one of the economic centers, has rich indigenous resources, taking advantage of rivers, canals, and its cultural characteristics, gradually asserting itself as the convergence of Vietnamese culture. Since then, Can Tho City has continuously promoted tourism exploitation, especially community tourism. However, travel companies have not paid much attention to marketing strategies so that tourists can enjoy community tourism. Community tourism in Can Tho is becoming more and more widely known, complete in the eyes of tourists who come to Can Tho, and using community tours. Therefore, this study was conducted to find out about the perception of visitors of the Vietravel company towards community tourism in Can Tho City. From there, give recommendations on appropriate solutions to support the development of a marketing strategy for community tourism products in Can Tho for the Vietravel company.
Description: 73 pages
URI: http://ds.libol.fpt.edu.vn/handle/123456789/3965
Appears in Collections:Quản trị khách sạn (Hospitality Management)

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