Organizing the event "Hanoi Culinary Space 2023"

Abstract

This abstract encapsulates a comprehensive report on the event “Hanoi Culinary Space 2023” a pivotal initiative designed to promote, closely examine the culinary panorama of Hanoi and to revive traditional flavors in the most authentic in each signature dish of Hanoi. Executed with meticulous planning and execution, the event aimed to create a captivating space where participants could immerse themselves in the diverse and vibrant culinary culture of Hanoi. “Hanoi Culinary Space 2023” signifies a notable innovation, as it marks the first time such an event is organized to promote cuisine as a distinctive cultural aspect of Hanoi. The event spanned the initial phase about raising awareness through media from September 15th to October 11th, 2023. With a budget of 3,254,671,000 billion VND, the event brought a sense of meticulousness and professionalism to the attendees. The event successfully attracted over 20,348 participants. In terms of communication effectiveness, there were over 122 published articles, and 11,300 engagements on Facebook posts. With these results, the event not only achieved its goals but also contributed to the Bui Xuan Phai Award at the Autumn Festival in Hanoi. The capstone thoroughly explores the key components of the event, which involved raising awareness through media and interactive experiences over the three days. This collective celebration aimed to highlight the city’s culinary heritage. By seamlessly integrating various elements, from communication campaigns to event organization, and leveraging a sense of responsibility along with the team’s expertise, the “Hanoi Culinary Space 2023” effectively united food enthusiasts, culinary experts, and the general public in an immersive and memorable exploration of Hanoi’s diverse culinary landscape. The graduation project was executed in accordance with FPT University’s regulations and standards, encompassing active involvement in organizing real events and the development of a Production Book. The Production Book includes 8 sections, excluding appendices, spanning 152 pages, and containing 13.711 words (excluding tables and images). It was designed to meet the guidelines provided by the instructors. Result transparency was maintained through information sourced from government agencies and contracting entities. The Production Book underwent thorough scrutiny, including checks for language and grammar in English, and validation using Grammarly Premium & Turnitin , resulting in a flawless 3% error rate. Overall, the project has been successful in organizing the “Hanoi Culinary Space 2023” event. Our team has orchestrated an event that garnered the interest of both local and international audiences. The event created a unique cultural space and showcased a variety of distinctive dishes from Hanoi. This event marks a significant step in promoting and developing local cuisine and culture in Hanoi.