Communication campaign about comics to support vision screening test for young children: "Adventure to the Dragon's Cave"

Abstract

Campaign about comics to support vision screening tests for young children: "Adventure to the Dragon's Cave" is a unique creation of FSEC Children's Eye Center and Kim Dong Publishing House, aiming to raise awareness about vision health for Vietnamese children. The comic not only introduces the fascinating story of the journey of Tiger and Sparrow facing the Evil Dragon at the Dragon's Cave, but also integrates the function of checking eyesight right at home. Based on research on the increasing prevalence of refractive errors in children, the communication campaign focuses on the message of early vision screening at home for children and offers comic books as an entertainment medium combined with vision screening tests. Focus on developing online media channels on Facebook, combined with organizing offline events and collaborating with KOLs and news media to ensure the message spreads widely. With support from ophthalmologists and at-home vision testing, the project aims to raise awareness about screening for early detection of refractive errors in children. Promises to bring lasting benefits to children's eye health and create innovation in the field of educational comics. At the same time, through the combination of educational and entertainment elements, the project poses new opportunities for the comprehensive development of Vietnamese children.