Business plan for DECOR F5 Smart furniture

Abstract

People's lifestyles are changing and developing day by day. Consumers demand smarter living spaces, and this is especially important in limited spaces. Multi-functional furniture products are becoming the top choice to meet this need, creating opportunities for businesses in the smart furniture industry to develop. DECOR F5, a business that manufactures and supplies smart, easy-to-assemble furniture products, aims to take advantage of this market by developing a comprehensive business plan that will help the business become a familiar brand with customers in the smart furniture market in Vietnam. In this graduation project, DECOR F5, extensively researched and analyzed the current market landscape, consumer behavior and emerging trends in the furniture industry. Our main goal is to provide unique furniture products that seamlessly combine creative ideas and versatility to optimize living spaces. DECOR F5 wants to improve convenience and bring customers a convenient living space experience. Through market research and project feasibility analysis, the team has identified a target customer segment, aged 18-40, who are individuals looking for modern furniture solutions and versatility. To ensure business success, our specific planning includes assessment, value proposition market analysis, human resource management, financial planning and marketing planning as well as risk management. We strive to come up with a strategy that is incredibly doable to make DECOR F5 a thriving smart furniture brand in Vietnam.