CHAN.Hotpot: Business plan for ready-to-cook hotpot package

Abstract

The CHAN.Hotpot project aims to provide ready-to-cook hotpot packages and home delivery services for busy individuals who have limited time but still want to enjoy a delicious hotpot meal. The brand will use social media to reach local residents, office workers, and students by posting in Facebook groups like FUHoa Lac. The project team conducted market research in Hoa Lac and found that this area has significant potential for culinary development, mainly due to the presence of company headquarters and universities in the vicinity, leading to an increased demand for dining options. Customer satisfaction is a top priority, with careful selection and cleaning of ingredients. The fragrant Thai hotpot broth provides customers with an authentic hotpot experience right at home or at their workplace. With the current and future market interest and growth potential, the company aims to become the preferred choice for hotpot enthusiasts in the Hoa Lac area. The finance section also forecast 3 scenarios. In an optimistic case, CHAN.Hotpot generates a net present value of VND 1,840,540,743, internal rate of return of 331%, and a payback period of 4,32 months. Under the most-likely case, CHAN.Hotpot generates a net present value of VND 1,124,433,689, internal rate of return of 204%, and a payback period of 7,56 months. In pessimistic case generates a net present value of VND 547,667,280, and internal rate of return of 121% %, and a payback period of 11,26 months. The finance report shows that in the pessimistic scenario, the project is still worth investing in. CHAN.Hotpot is ready to transform the hotpot dining experience in Hoa Lac by offering convenient, high-quality, ready-to-cook hotpot sets while presenting a feasible and successful business strategy. The project team is committed to quality, customization, and convenience for customers, hoping to become the preferred choice for hotpot lovers in this area.