LucTeam Contemporary Art Theater

Abstract

Contemporary theater in Vietnam is going through a period of dynamic development, reflecting Vietnam's increasingly evolving socio-cultural context. Vietnamese theater has transformed from traditional forms such as water puppetry and Cheo to various genres, including experimental theater, contemporary dance and immersive performances. Young and up-and-coming playwrights and directors also offer a more comprehensive range of themes when addressing pressing social issues, such as rapid urbanization, environmental challenges and cultural identity, through thought-provoking stories and creating new perspectives on Vietnamese theater. This study displays, assesses, and provides information about a plan for the business model named “LucTeam Contemporary Art Theater” in Hanoi. With a fierce aspiration and a profound respect for Vietnam’s rich heritage in performing art, the theater desires to meet the evolving needs of modern audiences, especially young audiences with preferences and passion for contemporary dramatics. The report includes six sections: an introduction about the contemporary dramatics in the current situation, Market Analysis and Value Proposition, Key activity plan, Marketing Strategy, Financial analysis – Plan, and Business Risk. Following the findings of the analysis and evaluation, the “LucTeam Contemporary Theater” model business has the potential to harness the power of experimental theater, retain the traditional values and combine them with innovation, benefit the customers and LucTeam and also foster the core value of performing art in Vietnam.