Octo House Unlocking Smart Living Experiences

Abstract

This thesis will present the business plan "Octo House - Unlocking A Smart Living Experiences" with the idea of building a rental apartment model for those who want to enjoy a living space with smart integrated furniture. Octo House is located in the Hoa Lac High tech Park and has two main goals: firstly, Octo House is committed to becoming a trustworthy and dedicated partner, focusing on creating an innovative living environment. Optimize for residents by applying multi-functional furniture standards, optimizing room area, and providing a high-quality service experience. At the same time, the Octo House team also wants to bring effective hotel management services into the apartment rental field to improve the living experience and customer satisfaction. Our idea was born when the demand for accommodation services not only increased but also diversified in standards. After extensive market research, we have found that this idea is not only necessary, but also feasible. Providing accommodation services with a combination of smart interior design style and diverse utility services to optimize the living experience is the primary task, and only excellent customer service can make a difference. For these reasons, we are willing to invest in the project and take on some risks in a humanitarian spirit, as well as the applicability and rationality of the project. To ensure our success while minimizing risks, we have devised a comprehensive plan that encompasses calculations, market analysis, value propositions, financial planning, and marketing strategies. Every facet of this business plan will be executed in the most pragmatic and rational manner possible.