Start-up NAN Sustainable fashion

Abstract

In the context of the fast fashion industry characterized by mass production and constant style changes, which have led to environmental burdens through the use of natural resources and the generation of large amounts of waste, as well as creating unsafe and unfair labor conditions, the trend of sustainable fashion is becoming a shining point with enormous development potential. Increased consumer awareness, along with support from governments and international organizations, has opened up new opportunities, fostering innovation and growth within this sector. Many fashion brands are increasingly focusing on transitioning to sustainable business models. This not only benefits the environment but also provides business opportunities and promotes the development of sustainable fashion brands. With the aim of building a sustainable fashion brand named 'NAN - Sustainable Fashion,' we conducted research, evaluation, and the development of information pertaining to this plan. Our headquarters are located in Cau Giay District, Hanoi, targeting a customer base aged between 25-35 with a moderate income level. The brand will offer fashion products made from bamboo fiber fabric, embracing a minimalist design approach that is both sophisticated and sustainable over time. Additionally, we are committed to ensuring responsibility towards the environment, society, and the rights of laborers throughout the production process. To obtain accurate and objective results, we carried out detailed research across 7 sections: Current status of sustainable fashion, Brand overview and development opportunities, Market research, Main operational plan, 7P Integrated Marketing Mix, Financial analysis, Risk management, and Future planning. Based on the analyzed and evaluated results, we can conclude that the 'NAN - Sustainable Fashion' business model holds potential for operation and benefits both customers and stakeholders.