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Đồ án tốt nghiệp Dissertations SP24MC06 brand awareness nhận diện thương hiệu All in One ZenClass giảng dạy học tập Learn teach
Issue Date:
2024
Publisher:
FPTU HCM
Abstract:
To ensure the campaign proceeds smoothly and optimistically, we will conduct
research and rely on customer surveys to formulate a suitable strategy aligned with
the business plan. Consequently, the project structure will be divided into four main
parts:
● The first part involves researching the business and the social issues related to
the targeted topic.
● The second part entails devising appropriate strategies along with preliminary
project ideas.
● The third part involves executing the project based on the plans formulated
with the business, adapting them in each stage to meet the timely
requirements while still achieving the set objectives. Key activities include
posting products and media content on social media platforms, primarily
Facebook, along with producing advertisements and product feature videos
on YouTube. Events will also be organized in collaboration with businesses to
increase awareness.
● Finally, the overall project will be evaluated based on the initial criteria to
measure the campaign's reach and effectiveness optimally.