- Tài khoản và mật khẩu chỉ cung cấp cho sinh viên, giảng viên, cán bộ của TRƯỜNG ĐẠI HỌC FPT
- Hướng dẫn sử dụng: Xem Video .
- Danh mục tài liệu mới: Tại đây .
- Đăng nhập : Tại đây .
SỐ LƯỢT TRUY CẬP


accurate visitors web counter
Visits Counter
FPT University|e-Resources > Đồ án tốt nghiệp (Dissertations) > Truyền thông đa phương tiện >
Please use this identifier to cite or link to this item: http://ds.libol.fpt.edu.vn/handle/123456789/4110

Title: Campaign to increase brand awareness for ZenClass - the All in One Teaching & Learning platform
Other Titles: Chiến dịch tăng nhận diện thương hiệu cho ZenClass - nền tảng dạy và học All in One
Authors: Hoàng, Phương Thảo
Nguyễn, Ngọc Thiện
Lê, Hồng Hảo
Nguyễn, Thanh Phúc
Nguyễn, Trọng Hải
Keywords: Đồ án tốt nghiệp
Dissertations
SP24MC06
brand awareness
nhận diện thương hiệu
All in One
ZenClass
giảng dạy
học tập
Learn
teach
Issue Date: 2024
Publisher: FPTU HCM
Abstract: To ensure the campaign proceeds smoothly and optimistically, we will conduct research and rely on customer surveys to formulate a suitable strategy aligned with the business plan. Consequently, the project structure will be divided into four main parts: ● The first part involves researching the business and the social issues related to the targeted topic. ● The second part entails devising appropriate strategies along with preliminary project ideas. ● The third part involves executing the project based on the plans formulated with the business, adapting them in each stage to meet the timely requirements while still achieving the set objectives. Key activities include posting products and media content on social media platforms, primarily Facebook, along with producing advertisements and product feature videos on YouTube. Events will also be organized in collaboration with businesses to increase awareness. ● Finally, the overall project will be evaluated based on the initial criteria to measure the campaign's reach and effectiveness optimally.
URI: http://ds.libol.fpt.edu.vn/handle/123456789/4110
Appears in Collections:Truyền thông đa phương tiện

Files in This Item:

File Description SizeFormat
1270_SP24MC06_GSP06_GSP24MC06_Report_No_4[1].pdfFree108.41 MBAdobe PDF book.png
View/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

 

  Collections Copyright © FPT University

FSE Hoa Lac Library

Add : Room 107, 1st floor, Hoa Lac campus, Km28 Thang Long Avenue, Hoa Lac Hi-Tech Park

Office tel: + 844.66805912  / Email :  thuvien_fu_hoalac@fpt.edu.vn

 - Feedback