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Showing results 10 to 18 of 18
PreviewIssue DateTitleAuthor(s)
Thesis.pdf.jpgAug-2014Improving Service Quality to Build Customer Satisfaction and Loyalty-In case Pizza Hut in HanoiPhan, Thi Kim Ngan; Vu, Hong Huyen; Do, Thuy Hong; Tran, Trung Hieu
2023THE INFLUENCE OF BRAND PERSONALITY ON BRAND TRUST AND BRAND AFFECT TO GEN Z CUSTOMERS IN HANOIPhạm, Thành Vinh; Đinh, Kim Anh; Nguyễn, Thị Tâm; Nguyễn, Thị Thủy Chung; Nguyễn, Văn Phong; Nguyễn, Quốc Việt
2022Influence of in-app gamification on customer engagement and in-app purchase intention: The case of m-commerce applications in VietnamNguyễn, Hoàng Phương Linh; Phạm, Thị Minh Hằng; Hoàng, Thị Quỳnh Anh; Dương, Thị Thùy Linh; Nguyễn, Thị Huyền Trang; Bùi, Thu Hà
An Investigation Of Customer Loyalty In E-Commerce_A Case Of Lazada Viet Nam.pdf.jpg2015An Investigation Of Customer Loyalty In E-Commerce A Case Of Lazada VietnamTrần, Khánh; Nguyen, Thi Thai Ngan; Ha, Thi Thanh Huong; Bui, Thien Thanh Toan; Nguyen, Van Hieu
Mobile Banking Services And Customer Satisfaction.pdf.jpg2015Mobile banking services and Customer satisfactionNguyễn, Quốc Bảo; Le, Thi Nhu Ngoc; Phung, Van Thanh; Vu, Ngoc To Nga; Le, Hoang Vu
CellphoneS Thesis final.pdf.jpg2014Optimizing Marketing Mix to Reach Target Customers at CellphoneS: The Issues of Place and PromotionPham Vu Thuy, Chi; Phan Thanh, Tung; Le Quoc, Dat; Dinh Tien, Hoang; Nguyen Duc, Anh; Le Tien, Chung; Tran Ngoc, Lan
Service quality affecting customer satisfaction towards Co.opmart chain in Ho Chi Minh City.pdf.jpg2015Service quality affecting customer satisfaction towards Co.opmart chain in Ho Chi Minh CityPhùng, Minh Đức; Nguyen, Pham Ngoc Thanh; Thai, Quoc Son; Dang, Tuan Anh; Vuong, Thai Son
Slide.pdf.jpg2013Using Storytelling to Strengthen Brand and Customer EngagementPhạm, Vũ Thùy Chi; Nguyễn, Thái Hà; Vũ, Đình Hoàng; Nguyễn, Thị Hồng Nhung; Nguyễn, Xuân Sức; Trịnh, Thị Bích Thảo; Lê, Duy Tân
2020YouPoint_All-in-one application for customer experience and retention with merchantsTran, Duy Khiem; Luu, Thi Ngoc Ha; Cao, Thanh My Duyen; Le, Mai An; Tran, Thi Ngoc Chau
Showing results 10 to 18 of 18

 

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