Factors affecting customers' intention to use FPT Play platform in Hanoi area

Abstract

With the constant advancement of technology, next to it is the innovation and development of numerous and rapidly increasing rapidly. In addition, the Covid-19 pandemic has greatly impacted the existence of Vietnamese individuals. It harms both the economy and the human soul. People stay at home to avoid the Covid-19 pandemic, the need to watch entertaining movies at home has grown tremendously. So TV channels and their services are increasing day by day. As of late, the world has a lot of examinations on this theme. The motivation behind the review study is to decide the variables that affect customers' intention to use FPT Play platform in Hanoi area. The accompanying review utilizes information gathered from clients in Hanoi through comfort testing techniques to precisely survey the goals of clients. planned to utilize. Given these discoveries, the review focuses on helpful ideas for designers in their endeavors to comprehend the vital variables for further developing assistance quality. After 500 legitimate responses from the survey, the study distinguished seven main factors: intention to use, hedonic motivation, social influence, facilitating conditions, trust, perceived usefulness, price value affecting expectations of customers using FPT play platform in Hanoi area. It is observed that these seven key variables have a positive relationship with intention to use, hedonic motivation, social influence, facilitating conditions, trust, perceived usefulness, price value