A business plan for the Villa Song Saigon in 2023: The feasible solutions with the purpose of attracting more potential customers throughout guest’s service experience.

Abstract

VSS is a beautiful riverside boutique hotel with 23 luxurious rooms and suites in the Thao Dien Ward, Thu Duc City, along the Saigon Riverbank. VSS had a through renovation and upgraded in December 2013 to showcase its distinct charm. As a result, this hotel is considered an "objet d'art" in the heart of a vibrant city. Additionally, inspired by French colonial architecture with natural surroundings. This riverside boutique hotel is a unique blend of originality and romance in its unique way. A typical hotel's amenities are available at VSS, tastefully decorated rooms with air conditioning, cable TVs, Nespresso machines, and cozy linens. In addition, VSS will also include a complimentary breakfast set menu, WiFi in public areas, parking-lot and more. International and local cuisine is also offered in BSV restaurant, which has an outdoor riverfront LD Bar where patrons can relax and enjoy a variety choice of drinks while taking in views of the Saigon River.