Communication Campaign for VIProperty Ltd

Abstract

VIProperty is a real estate company that mainly serves international consumers from China, Taiwan, and Korea. Real estate is a particular commodity that customers need to visit in person to see and experience the space and utilities of the projects. However, when the Covid 19 pandemic took place, it the transactions could not be don. The company's situation, therefore, was seriously affected. To balance and manage risks, VIProperty decided to diversify its customer base from foreign areas to domestic market. This decision helps expand the customer file and helps the company overcome difficulties caused by the Covid 19 pandemic. The property management service that VIProperty provides to customers is relatively new in the Vietnamese market. The view of Vietnamese is that they can take care of rental properties by themselves without going through an intermediary. The difficulty that VIProperty is facing in the property management service is how to inform customers about this service