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Information technology in general, social networking sites in particular, and notably the Internet have all grown significantly in recent years along with the expansion of society. It has had a significant impact on all activities and endeavors. human endeavors, particularly for young people. We only need a phone or a computer that is connected to the Internet to access and engage in a variety of websites, including Facebook, Zalo, Youtube, Twitter, and others—of which Facebook is by far the most popular. However, social networking platforms for amusement and providing quick information are expanding recently due to the fast pace of life following the era of the new generation, and TikTok is a perfect platform to suit those needs. Many people think that Tik Tok is just a place for entertainment. While that's not entirely wrong, there are plenty of opportunities for brands to connect with their audiences through entertaining content. Vua Nem wishes not only to be a brand associated with the commercial images of the company's products but also with other values in the social community. The media channel TikTok Vua Nem was created to carry out the noble task of bringing the soul of both the brand and the person of Vua Nem together. The TikTok channel emphasizes the entertainment and hospitality of the staff, thereby bringing moments of relaxation to the audience. Funny clips are built based on real situations with ingenuity in handling and the core spiritual values of each media product posted on the TikTok Vua Nem channel. The main goal is to increase the interaction between the channel and the user (including: views, likes, followers, comments, and shares of media videos) and increase brand awareness. Developing the Vua Nem channel to become the leading entertainment channel on the TikTok platform.