Social Campaign to raise awareness about Gender-fluid fashion

Abstract

In the fashion world, gender-fluid clothing has no agreed-upon definition in the fashion industry; instead, its function is more straightforward to describe. Gender-fluid fashion, in essence, isn't constrained by the conventional "menswear" and "womenswear" binary. The notion is that any outfit can be worn without respect to the stereotypes of pants on men, skirts on women, etc. (Sanjana, 2021). Looking back at history, gender-fluid clothing has been worn for thousands of years. While cosmetics were used by both sexes as early as 2000 BC in ancient Egypt and Greece, high heels were initially intended for men. In 1966, Yves Saint Laurent introduced the "Le Smoking" women's tuxedo suit, which revolutionized the fashion business and made ladies wear pants (Simon, 2022).Realizing the significance of the aforementioned issue, the team has conducted secondary and primary research to gain a deeper understanding of it. Besides, the team will build a campaign to bring a positive perspective on gender-fluid fashion and reduce gender stereotypes in fashion.